100% Organic Hair Color
24 shades, all made the same way: certified organic herbs ground into powder. Add water, apply, done.
Certified by ECOCERT since 2012.
The Shade Range
Henna alone gives you one color: reddish orange. Blended with indigo, manjistha and hibiscus, it reaches 24 — from Soft Black to Sun Blonde. No ammonia, no PPD, no peroxide.
Pick Your Shade
Hover to preview · click to shopTap a shade to see it above
Still deciding?
See all 24 shades photographed on real hair, laid out side by side so you can spot the difference between close tones.
Avoiding a particular plant?
If you need to leave one ingredient out — because of a reaction, or because you don't want the tone it brings — these two collections are grouped by what they omit.
Real Results
Every photo below is a customer's own result, shared on Instagram — including gray coverage.
How the herbs are balanced changes how each shade behaves — see what that means for yours →
Photo by @ecohairhanna
Photo by @wakuorganics
30% Gray Covered
Photo by @salong_naturnara
Photo by @tuulanhiukset
Photo by @merry.fi
Photo by @ecohairhanna
30% Gray Covered
Photo by @arohatiina
Photo by @hiljaekokamamo
Photo by @merry.fi
40% Gray Covered
Photo by @naturalhairbyjofa
10 customers · Results vary with natural hair color, gray percentage, and porosity
Shop hair color →How It Works
Radico oxidizes too — that's how indigo keeps deepening for two days after you rinse. So the difference isn't whether a reaction happens. It's what the reaction is spent on. Conventional permanent color spends it on your melanin and your keratin. Radico spends it on plant pigment sitting on the outside of the strand.
Conventional Permanent Color
The reaction is placed inside your strand
Radico Colour Me Organic
The reaction happens on the surface, in air
Hydrogen peroxide oxidizes the melanin inside your strand — and it doesn't stop there. It also converts the cystine bonds that hold keratin together into cysteic acid.
Cysteic acid build-up and cuticle loss are, chemically, what ageing hair is. Conventional color produces both in about two hours, and the effect accumulates with every application over the years.
The oxidation happens to the henna and indigo you applied — not to you. After you rinse, the pigment left on the surface darkens as it reacts with air over roughly 48 hours.
Your own melanin is never a reactant. It's the base the color sits on.
Ammonia raises the pH to swell the cuticle so dye precursors can reach the cortex. The reaction is deliberately placed inside the fibre, because that's where it has to be for the color to be permanent. The cuticle does not close back the way it was.
Nothing forces the cuticle open, because nothing needs to get in. The paste works against the outside of the strand, and pigment binds to keratin there.
The trade-off: surface binding is why Radico needs one to two hours on the hair, where a conventional permanent color is finished in about thirty minutes. It's still a single application, though — the shades are pre-blended, so there's no separate henna step first.
PPD and related precursors arrive colorless and develop only once peroxide oxidizes them. They are also a common trigger of hair dye allergy, which is why a patch test is standard.
Twelve herbs across all 24 shades: henna leaf, indigo leaf, colorless henna, manjistha root, hibiscus flower, turmeric root, amla fruit, reetha fruit, shikakai seed, bhringraj leaf, brahmi leaf and methi seed. Amla is among the most polyphenol-rich botanicals used in hair care. You add water. Nothing else goes in.
What Radico can't do: it cannot lighten hair. Lifting color requires bleaching, and bleaching requires peroxide. Every shade works with your natural base rather than against it.
Coloring for the first time? Then there's nothing to undo yet — which makes this the easiest possible place to start. The damage on the left is cumulative, so the version of it you never begin is the one you never have to repair.
You don't have to take our word for any of this. What's in the box is on the label, and the label is audited. Radico's shades are pre-blended, so coloring is one application rather than the two-part henna-then-indigo routine. In 2012 it became the first single-step hair color certified COSMOS ORGANIC by ECOCERT, under a standard that checks the ingredients and the process, source to shelf.
In the directory, enter Radico in the Company field to see the certification held for each individual product.
No mixing bottles, no burning scalp — just a paste and a couple of hours.
What you're watching: the paste never goes into the strand. Pigment binds to keratin at the surface, and the only thing still reacting after you rinse is that pigment, darkening in air. No peroxide reaches your melanin, and no ammonia swells the cuticle.
See the full instructions → New to coloring? The guide walks through the whole thing — plus timings for your exact shade, since browns finish fastest and ash tones take longest.The Front Shelf
Out of 46 products, these are the ten our customers order most often.
Dark Brown - Organic Hair Color
Soft Black - Organic Hair Color
Brown - Organic Hair Color
Ayurvedic Shampoo Bar - Certified Organic
Light Brown - Organic Hair Color
Ayurvedic Hair Treatment Powder - Organic Amla Reetha Shikakai Mix
Men's Soft Black - Organic Facial Hair Coloring
Champagne Blonde - Organic Hair Color
Men's Soft Black - Organic Hair Coloring
Copper Brown - Organic Hair Color
Free shipping over $25.00 · Ranked by number of separate orders, not units sold
24 Organic Shades
The Formula
There is no dye in the pouch — only ground plants. Pick a shade to see exactly which ones are in it, and what each is doing in the blend.
What it does in the blend
Before and After the Colour
Neither of these is a daily shampoo, and we'd rather explain what each one is for than sell you both. One strips, one settles — and the difference between them is measurable on a pH meter.
Where our products sit
Our own readings, on a handheld meter. The shaded band is hair's own surface — the range everything is measured against.
Things you already know the taste of
The treatment powder sits just below hair's own range; the bar sits well above it. Everything else we make is on the acid side, because that's where you want a wash you use regularly. The bar is the one exception, and that is the whole point of it.
A true soap — five organic oils saponified, the way soap has been made for centuries. Its job is to strip. Conventional shampoos and conditioners leave silicone and polymer film behind, and plant pigment cannot bind through a film. One wash with this before you colour, and it's gone.
What we're less sure about: you'll read that alkalinity opens the cuticle so pigment binds better. Alkaline conditions do lift cuticle scales. Whether that measurably improves the result, we don't know — we haven't found a study, and we haven't run one. The residue is the part we're confident about.
Not for daily use, and not for 72 hours after colouring. Contains almond oil (a tree nut) and lavender oil, a known contact allergen. Don't use it if you react to either.
Tap an ingredient
Three fruits ground together — amla, reetha and shikakai. Reetha and shikakai carry saponins, which wash without a detergent. Its other job is acidity: after an alkaline wash, cuticle scales stand up and hair catches on itself. An acid rinse brings them back down.
An old pairing, not a new idea. Soap followed by an acid rinse is how hair was washed for a very long time before pH-adjusted shampoo existed. Mix it thin as a rinse, or thick as a fifteen-minute treatment — either brings the pH back down.
What we don't claim: that it promotes growth, prevents greying, or delivers vitamins into the hair. It's a wash and an acid rinse made from three certified organic fruits.
Tap an ingredient
We Show Every Review
Read unfiltered feedback from real customers to help you decide. Our Judge.me certification guarantees 100% of verified reviews are published—so you get the full picture before you buy.
3.9 out of 5 stars · 147 verified reviews
I am absolutly sold on this company and their products. Professional and true to their word in delivery and what the product actually does and does not do. Thank you
For natural looking graying brunette hair long (mid back) this product is perfect for providing color and shine naturally. The outcome after 90 minutes is wonderful. My daughter helped and it was easy and kind of fun. I am 75 with long graying hair. This product perked my look up right away. Perfection in a pouch:) Thank you
Tried other henna brands but none of them worked. When I discovered Radico I was not sure how the color will come out. First I tried Champagne Blonde which covered my grey hair well but the all over color was a little too light. Next I tried Beige blonde and it came out just the way I wanted to. The greys are light blonde and the rest of my hair darker beige and golden. The color smella very pleasant ( my cats are very attracted to it ). I am very happy to have discovered Radico colors since they are natural and none irritating.
Love it! Natural 100% organic my hair feels and looks great!!
Me funciono muy bien... lo volveré a repetir
Finally a product that does what it's supposed to and is all natural. A very good company with great service and customer communication. All this for a reasonable price product. Will be doing business again!
Love it.
I have fine hair and have been under the belief that my hair needs to be “squeaky clean” and then add a load of volumizing & super moisturizing conditioner to make it right. Radio’s shampoo bar doesn’t weigh it down or strip it -which feels odd at first, but that’s actually because my hair is not being stripped of its natural oils in the first place.
Sooo…..No more clumps of hair in the drain and no need for conditioner. My hair looks and feels great!
It made my hair feel very soft and healthy.
The color is exactly what I wanted, it looks so natural.
After having a stroke at a young age, I decided I would never again put chemicals on my head. When I found Radico, I was overjoyed. Not only is it both natural and organic, it’s also beautiful.
In covering my grey streaks, the product gives me what looks like highlights, which makes the end result look very natural and not from a bottle (or expensively done from a bottle).
Also, it leaves my hair looking shinier, healthier and stronger each time I use it. My hair gets thicker and more lush for weeks after a treatment. Not something I can say for a salon chemical color job.
Last but not least, they have great customer service. When they accidentally sent me just one package after I had ordered two, the team responded to my email about it immediately. They sent my second package out the same day. To be clear, I’ve only had an error like this one on my order once, after buying this product for years now.
Love love love.
After developing a work related chemical exposure allergy , my skin flared with any chemical dyes from then on.
Extremely thankful I found this 1 step protective Henna
Makes my thick, healthy , love the color !
I purchased the products using my brother’s address in Miami because unfortunately they are not available for sale in Colombia. I have already used the products and they worked very well for me. It also makes me happy to use a product that is good for my hair and for the planet. Muchas gracias.
I am believing that a small bald spot in the back near the top will be filled in by your product. I have long hair and for over a year my hair was matted and tangled big time and much of it broke off trying to untangle it and it left that bald spot, which I don't like. I was coming my hair and all of a sudden it got tangled up and I tried to untangle it and the more I did the more it got tangled. One of these freaky fluky things that never should have happened and it is the only reason my hair is thinner now after having a full head of hair as a male even at 72 years old.
Why Choose Radico
In 2012, Radico became the world's first hair color brand certified COSMOS ORGANIC by ECOCERT—verifying not just our ingredients, but our entire process, source to shelf.
Tap a certification to learn more
Every ingredient below is common in conventional hair color—and absent from Radico.
Tap any ingredient to see why we left it out
New to Herbal Hair Color?
Chemical Dyes
Long-lasting,
but damage hair
Natural Rinses
Gentle,
but fade in weeks
Radico
Lasting color,
zero damage
Organic plant pigments—henna, indigo, amla—form a direct bond with your hair's protein structure. Color that holds, without the chemistry that causes damage.
Dark shades contain both henna and indigo. Indigo takes 2 to 3 days to fully develop. If hair lacks sufficient moisture during application, development stops early—leaving warmer, reddish tones. This is not a product defect. It's a natural process that simply needs adequate moisture to complete.
Color came out warmer than expected?
We'll send the same shade or deeper—free of charge.
Shade isn't the right match?
We'll find the correct shade—or refund your purchase.
No conditions. No expiration.
Before Your First Application
Why test first? Radico contains zero chemical additives to force a fixed result—so the final color depends on your hair's unique condition. And because plant pigments bond directly to the hair, the color holds for about a month once set. One small test tells you exactly what to expect, before you commit.
Six Simple Steps
Remember: dark shades keep developing for 2–3 days. Judge your final color after day 3, not day 1.
Where to go from here
You have read to the bottom of the page, which means you probably want something more specific than a shop button. Here is what is actually behind each door.
One
24 shades · one application
Every shade is ground plants and nothing else. None of them can lighten hair — they work with the base you have. If you are choosing between close tones, the colour chart is more use than the shop page.
Shop hair colour →Two
Twelve single herbs · two blends
One milled plant per pouch, and nothing added. Only two of the twelve actually wash hair, and we have grouped the rest by what they do rather than by what sounds appealing.
Shop hair care →Three
Nothing to buy on these pages
The longest pages on this site sell nothing. They exist because customers ask, and we would rather answer accurately than approximately — including where the answer is that we do not have the right product.
Colouring with plants for the first time
There are no chemical additives here to force a fixed result, so the outcome depends on the hair you already have. One small test tells you what your hair will do before you commit to all of it — and if the shade still isn’t right, we replace it or refund it. No conditions, no expiry.
Still not sure which shade? Send us a photo and what you are hoping for, and we will tell you honestly whether we have it — including when the answer is no. Contact us, or write to customer-service@radicousa.com.
